Currently, plant-based meat has become the hottest product of supply and demand for investors and consumers. Just 2 Weeks after their public market debut, the shares of Beyond Meat (BYND) have shown a dramatic rise of above 240%. The Impossible Foods has declared that there was new funding of $300 million made at the start of the week. The new celebrity investors making the funding include Serena Williams, JAY-Z, Katy Perry, Will.i.am, Trevor Noah, Kal Penn, and Alexis Ohanian. Since 2011, the company has had its capitals raised to more than $750 Million. According to CFO David Lee of Impossible Foods, the company has new plans and future business strategies made for raising its funds.
The plant-based meat is currently becoming the consumers’ first choice owing to its large scale availability and low health risk. The plant-based meat is catching up the future growth. The Impossible Foods have noticed a massive increase coming from its 7,000 locations. There are even some major industries such as RBI (QSR), which is the parent company of Burger King that openly spilled out its details on their own revenue as they wish to see the Impossible Burgers widely accepted across all 7,200 of their sites in the U.S.
After March, many of the locations in Asia, Macau, Hong Kong, and Singapore have shown a three times escalation in the business. The Impossible Burger 2.0 is still a new concept and hence the rest of the world still has to catch up. The demand for the product is still unpredictable. The surge in the demand can be predicted to increase within weeks, months, or even years. The manufacturing process of the Impossible Foods’ has stringent constraints followed for a better and qualitative product. The challenge in syncing the demand and supply is something the company has to overcome in order to survive in the global meat market. Burger King has declared a worldwide launch of the Impossible Whopper at 7,300 locations by the latter half of 2019. By 2035, Impossible Foods’ mission plans to totally substitute animals from the food chain followed by reducing pork, chicken and fish usage. The product demand has already increased and the production line is working 3 shifts already.